2025 · Campaign
Cairo Nights
Full brand rollout · 14-city takeover
+412%reach
2.1Mviews
14dbuild
Kickoff
This week
Est. 2025 · Sheikh Zayed, EG
Five average life decisions — and the one moment you chose to be anything but.
A social media marketing studio obsessed with the glow inside the ordinary.
We build brands, content engines, and campaigns for founders who refuse to blend in. Average is the baseline. We start there, then elevate.
05.
Decisions that
change the curve
change the curve
The Average Five
Fifth_Cult_re
@average5_
Forward · Always
Digital & Art
AVRG5.COM
SOCIAL MEDIA
BRANDING
CONTENT
PAID ADS
STRATEGY
SOCIAL MEDIA
BRANDING
CONTENT
PAID ADS
STRATEGY
01 — The studio
Hidden excellence
Average is not the ceiling.
It's the floor we build from.
AVER5GE began as a thought experiment: what if the brands you scroll past every day were treated like the ones you screenshot? We reject the idea that standing out requires shouting. Real presence is quieter, denser, more intentional.
We build social identities that feel inevitable — the kind that make your competitors rewrite their decks. Our specialty is the gap between ordinary and remarkable, and the five decisions that close it.
Founded in Sheikh Zayed, EG
Serving clients worldwide
Independent studio
5
The Studio · Est. Sheikh Zayed
A small team. A loud output.
Strategists, art directors, editors and motion heads — obsessed with making work that feels inevitable. Twelve years of brand thinking across MENA, poured into 5 things we refuse to half-ass.
02 — Services
Five things
Five things
we do relentlessly.
Full-service, but not full-spread. We go deep on the things that move the needle — and ignore the rest.
01
Social Media Management
Always-on content systems that build cult-level audiences — Instagram, TikTok, X, LinkedIn.
Strategy
Community
02
Content & Creative Production
Photo, video, motion, carousels — scroll-stoppers engineered for the feed, not the portfolio.
Reels
Motion
03
Brand Identity & Art Direction
Logos, systems, stickers, zines — the visual code that turns followers into fans into culture.
Identity
Merch
04
Performance & Paid Media
Meta, TikTok, Google. Creative that earns the click, media that earns the ROI. No vanity metrics.
Meta
Analytics
05
Campaigns & Launches
End-to-end campaign builds — concept, production, rollout, community. The moments people remember.
Concepts
PR
0+
Brands elevated
0M.
Organic impressions
0x
Avg. engagement lift
0.
Countries served
03 — Selected work
Proof lives
View all projects
Proof lives
in the feed.
2025 · Social
Fifth Element Coffee
Content engine · 0→84k in 90 days
84kfollowers
3.4xorders
90dsprint
2024 · Identity
Verde Athletica
Rebrand & launch campaign
+186%signups
22stores
$1.4MGMV
In-house
Fifth_Cult_re Zine
Quarterly print + digital · editorial
4issues
11kprint
∞respect
A3 — In the Wild
The brand,
The brand,
off the screen.
Five frames from the AVER5GE rebrand book — print, posters, packaging and people. The same five-element system, applied to the real world.
01 · PrintYellow album / car interior
02 · OutdoorFive Life Average Decisions
03 · EditorialWordmark studies
04 · ApparelStudio merch drop
05 · ManifestoNorm vs. Edge
Source — AVRG5 Rebranding Book
Designed in-house · AVER5GE Studio
Follow the 5th
THE FEED
THE FEED
IS THE BRAND.
We don't just post — we build content systems that compound. Follow the studio feed and see the work in motion.
@average5_
Follow the studio · see the work in motion
A5 — Build Your 5
5 questions. One plan.
5 questions. One plan.
Zero guesswork.
Most studios make you book a call to see a price. We built the opposite — answer five quick things and see the exact package, deliverables, timeline and investment we'd recommend for you. Free. Instant. No email required.
01 / 05 · The Five-Decision Configurator
Decision 01 · Identity
What's the brand called?
Even a working name is fine. We'll use it throughout your plan.
Decision 02 · Category
What do you actually do?
Decision 03 · The hurt
What hurts the most right now?
Decision 04 · Timeline
How fast do you need it?
Decision 05 · Investment
And the monthly budget?
No sales follow-up. We just show the number that makes sense.
Your personalized plan · Built in 5 seconds
You,
here's your five.
Based on what you told us, this is the exact package we'd run for you. No guesswork, no upsell stack.
Recommended deliverables
Your package
Always-On Studio
Content engine · monthly
EGP 350,000/ month
No retainers locked before call
·
First draft in 5 days
No account · No email · Nothing saved
Built live on this page
Studio Scrapbook
Drag through
Drag through
the archive.
A loose collage of stickers, marks, and decisions from the studio floor. Click + drag, or scroll, to explore.
FIVE_FACE
The mascot of misbehavior.
THE OVAL
Primary lockup, gold edition.
FIVE — SCRIPT
Hand-drawn warmth for cool palettes.
ORBIT
A world built on five rotations.
THE DECISIONS
Five rules. Five posters. Five rooms.
FIVE / TILT
Sticker drop, never straight.
STACK · SMILE
Three faces, one mood.
THE AVERAGE FIVE
The full lockup. Always closer.
Drag · scroll · explore
Trusted by 33+ brands · building 5 at a time
0+
Brands shipped
across MENA & beyond
0+
Campaigns launched
no two the same
0yrs
In the trenches
brand thinking
0
Things we ship relentlessly
no half-assing
A3.5 — The Reel
Work we've
Work we've
actually shipped.
Real reels. Real brands. Real hooks.
Tap any card to watch full-screen.
A4 — The Playground
Catch the 5.
A studio is a sandbox. Survive three waves, rack up points, and unlock real rewards — from free brand roasts to full audit sessions. The higher you score, the bigger the perk.
High Score
0
stored locally · just for you
Smiley = +1 · combo >3 = ×2
Bomb = −2 + combo break
Golden = ×5 combo pts
Freeze = pause timer 3s
Shield = block 1 bomb
Built & played in Sheikh Zayed City
04 — The Five Decisions
Our process is built on five refusals to settle.
01
Listen
Deep research. We read your audience's silence as carefully as their noise.
02
Decode
Find the signal inside the category. What does average look like? Now ignore it.
03
Design
Build the system — visual, verbal, strategic — that makes elevation inevitable.
04
Ship
Relentless execution. The difference between a deck and a movement is output.
05
Compound
Measure, refine, repeat. Every post is a brick. We build cathedrals.
— the quiet shine
"AVER5GE didn't just manage our socials. They rewrote our entire brand language in 30 days and we haven't looked back. The 'Five Decisions' process is unfairly effective."
SR
Sasha Ramírez
Founder · Northwind
01 / 04
A5 — Ways to work
Three ways
Three ways
we show up.
Sprint, retainer, or studio-of-record. Every engagement starts with a free 30-minute discovery call. No decks, no fluff.
01 · Sprint
Brand Sprint
2-week intensive · fixed scope
From EGP 225K
- Visual + verbal identity reset
- Content pillar system
- 30-day launch playbook
- Founder onboarding session
Most picked
02 · Retainer
Always-On Studio
Monthly retainer · 3-month minimum
From EGP 350K/mo
- Full content engine (4 channels)
- Weekly creative drops
- Community + DM management
- Monthly performance reviews
- Priority creative direction
03 · Studio of Record
Full Partnership
Annual · custom scope
Let's talk
- Dedicated creative team
- Quarterly campaigns + launches
- Paid media management
- Brand evolution + system upkeep
- Direct line to the founder
All packages include · NDAs · IP transfer · Source files · Quarterly reviews
A6 — Questions
The 5 things
The 5 things
everyone asks first.
If your question isn't here, ask PENTA bottom-right. She knows the rest.
01 How fast can you actually start?
Brand Sprints kick off within 5 days of signing — usually faster. Monthly partnerships start the same week. We don't believe in 4-week onboarding theater. If we can't move fast, we don't deserve the work.
02 What does it cost to work with you?
Three honest tiers: Brand Sprint at EGP 225,000 one-time, Always-On Studio at EGP 350,000–400,000/mo, and Full Partnership at EGP 600,000+/mo. No discovery-call gates. Use Build Your 5 on this page to see your exact match in 60 seconds.
03 Do you work with brands outside Egypt?
Yes. About half our clients are MENA, half are global. Everything happens async + on calls — most clients never see the studio in person and it doesn't matter. We work in English and Arabic natively.
04 What makes AVER5GE different from other agencies?
We're opinionated. We pick a fight on every brand. We do 5 things relentlessly instead of 50 things badly. We don't hire generalists. And we built PENTA — an AI creative director that gives free advice 24/7 — because we believe answers shouldn't be locked behind discovery calls.
05 What if I'm not ready to commit yet?
Then don't. Talk to PENTA first (bottom-right). Build your 5-plan above to see what your project would look like. Save the page. Sit on it. We'll be here. The brands that scare us most are the ones who don't ask questions.
06 — Let's build
MAKE
MAKE
THE FIFTH
DECISION.
Tell us what you're building. We reply within 24 hours — to every brief, every time.
Studio
Sheikh Zayed City, 205 · Jizah, EG
Direct
· +20 11 5392 3322
Hours
Sun–Thu · 10:00–19:00 (CAI)